GOOGLE ADSENSE

 Google Adsense is a agenda run by Google that permit, publishers in the Google Network of content sites to provide automatic text, image, videos or interactive media advertisements that are targeted to site content and audience. These all facilitation are directed, sorted and maintained by Google. On the basis of either a per-click or per-impression idea, the Google adsense generate revenue. Through technology of Google Adsense, the Google serve advertisements based on website content, the user’s geographical location, and other factors. If anyone, want to advertise with Google’s targeted advertisements may enroll, through Google Adwords.

Adsense has been work excellent in the area of creating and placing banner advertisements on a website because the advertisements are less intrusive. Several websites use Google Adsense to make revenue from their web contents. Those small websites, that do not have any resources for develop advertising sales program, they uses, Adsense particularly. For a successful advertising program the webmasters place a brief JavaScript code on a website pages. The content- rich websites have been successful, with this advertising program. Some webmasters uses, a traffic- generating techniques for maximizing their own Adsense income. For giving advertisement online Google lunched the Google Adsense program from 2003. With few, context the content – based advertisements can be targeted for users. The basis for targeting is CPC (cost per click) or CPM (cost per thousand impressions). For content ads, Google Adsense has various ad sizes are available. Google Adsense provided simple text, video, images, or rich media ads. Publisher allowed by Adsense, for Search to display ads relating to search terms on their site and receive 51% of the revenue generated from those ads. For the display of Adsense custom search ads Adsense custom search engine has been responsible. Only for “white- listed” publishers custom search engines are available. Publisher allowed by Adsense, for video with video content to produce revenue using ad placements from Google extensive advertising network. The publisher is able to select what type, of ads are shown with their video inventory.

The webmasters who wishes to participate in Adsense insert the Adsense JavaScript code into a webpage. Certain webmasters make a websites tailored to lure searchers from Google and other their Adsense website to make money from clicks. To attract visitors, several type of like that websites reuse content from other websites. Several website holders complain that their Adsense accounts have been disabled just before they were supposed to receive their first paycheck from Google. Google cannot offer any proof for disabled account, which is disabled due to click fraud. An automated email is received by publisher’s owner which consist a link to file an appeal. In the email, Google states that “because we have a responsibility to take care our Adwords advertisers from distended costs due to invalid action, we’ve found it necessary to disable your Adsense account. Due to showcase of French video website lamineo.com the Google Adsense program policies has been violated. Tracking cookies has been viewed by some users as a thread to privacy.